Many times, associations continue programs without considering the components of each program: what is valuable to your audience; what can be sunset; what's working for your organization, what's not working for your organization? Rather than moving forward without consideration, there is a way to analyze what value levers should stay in your programming and which should not, no matter how much data you have to back it up. Discuss the four-part framework your association can walk through to confirm which value levers move your members, which do not, which are taking up too many organizational resources, and which are scalable so that you can efficiently deliver the right value at the right price.
Dr. Michael Tatonetti, CPP, CAE, Founder, Consultant and Speaker, Pricing for Associations
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