NAIOP Strategic Plan

Learn about the strategic direction and priorities that will guide the association’s work during the next three years.  

NAIOP Strategic Plan 2024-2026

Core Purpose

NAIOP positions commercial real estate leaders to build vibrant spaces that create enduring, positive impact.


NAIOP elevates the commercial real estate development industry by providing advocacy, education, research and connections to foster business opportunities. In partnership with chapters, we connect and serve a diverse network of leading CRE professionals.

Core Values

  • We represent the interests of developers, investors and owners.
  • We operate with inclusivity, transparency, integrity, innovation and collaboration.
  • We partner with chapters to support our members and the work they do in their communities.
  • We are deliberate about investing in and engaging the development of NAIOP’s and our industry's future leaders and workforce.

Renewed Vision for NAIOP

NAIOP is launching a bold strategic plan that will steer our work over the next three years. It’s more than a set of goals. It’s a renewed vision for the commercial real estate industry and our association that will lay the foundation for long-term success. While our mission remains unchanged, we’re committed to enhancing the value we offer our members.

Over the next three years, we’ll amplify our knowledge about our members and their businesses and examine other associations to define what sets NAIOP membership apart.

Our members have expanded into new sectors and markets. Understanding this growth allows us to deliver relevant content and experience that drive member success.

Ensuring that NAIOP and its chapters provide a culture of belonging for all professionals in the industry will allow us to incorporate new voices and perspectives into our strategies, events and research.


Goal 1: Strengthen our member value proposition by increasing our understanding of our customers and our competition. 

Goal 2: Strengthen our position as the association of choice for CRE professionals. 

Goal 3: Deepen NAIOP’s leadership and involvement in federal, state, provincial, and local advocacy efforts.  

Goal 4: Enhance the public perception of the CRE Industry. 

Learn More (Members Only)